MCAB | Adviser Coaching


Let me inspire you to sell protection the right way. Adopting a holistic mindset will boost your business beyond anything you thought possible.


Adviser Coaching.

That Deliver Results.

Matthew Chapman is the Senior Protection Expert at Plus Financial Group, which he started with his wife in 2018 and the founder of, an agency that helps Advisers learn how to promote, prioritise and sell protection insurance.

He has worked in various roles across the Financial Services industry since leaving school over 21 years ago. Previously, he served as Operations Manager for Nationwide Building Society, managing their PPI remediation activities. Prior to that, he lived and worked in Spain for 10 years and before that, he held roles at both Britannic Assurance and Lloyds Banking Group. For the past four years, Matthew has specialised in protection solutions with a specific focus on long-term financial resilience and raising awareness of the need for regular income and the importance of Income Protection.

Matthew actively supports the Income Protection Task Force, is a regular contributor to both COVER magazine and FTRC forum events. He lives in Solihull with his wife and four children.

In 2020, Matt was nominated for five coveted industry awards. He was also recently Highly Commended for the Best Intermediary Promotion of Protection award at the Cover Excellence Awards 2020 for his tireless efforts promoting financial resilience and the importance of Income Protection.

Awards Nominations in 2020:

  • Best Intermediary Promotion of Protection
  • Proud to Protect Award
  • Best Overall Intermediary
  • Protection Personality of the Year
  • Income Protection Champion 2020

Scheduled Courses


The road
to success.

Gain Confidence

Have more meaningful & engaging client conversations.

Do a proper job

Protect more people, in the right way.

Identify new opportunities

Take advantage of new opportunities through targetted action.

Increase Sales

Generate more of the right type of revenue.

Unlock your potential

Become the best you can be.

Get in touch today

Contact me today to reserve your place on one of our Scheduled Courses or to arrange your Private Coaching Session.